Built on a foundation of Toys and Animation, Alpha Group US is redefining the traditional to deliver the great play and entertainment experiences for kids of all ages. We are a wholly owned subsidiary of Alpha (Guangdong Alpha Animation and Culture Co., Ltd), one of the largest and most successful animation, toy and entertainment groups in Asia. Our state-of-the-art design, manufacturing and animation facilities deliver unparalleled innovation and content to support our toys and licensed products. With a true global footprint and distribution network that few others can tout, Alpha has and will continue to see aggressive growth. We are the new global player in toys and entertainment.

  • DESIGN

    Melding high-concept and toyetic features, our team creates products that defy convention and deliver great play.

  • MARKETING

    While developing global properties and communication tools that truly connect with kids, these strategic leaders drive a vision of differentiation and innovation that elevates our unique products and brands.

  • ANIMATION

    With a keen eye on the ever-changing landscape of content consumption, our team sources and develops quality animation for broadcast and digital distribution platforms.

  • LICENSING

    Ensuring our consumers can experience Alpha's properties across all merchandise categories and platforms.